---
title: Building Ads | Knowledge Base
description: Design and build rich media ad units, implementing native components and utilizing advanced builder features
---

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1. [Knowledge Base](https://help.adventive.com/en/knowledge)
2. [Building Ads](https://help.adventive.com/en/knowledge/building-ads)

# Building Ads

 Design and build rich media ad units, implementing native components and utilizing advanced builder features

- [Account Settings](https://help.adventive.com/en/knowledge/general-account-settings-timezone)
- [Instream Pre, Mid, Post Roll VAST Builder](https://help.adventive.com/en/knowledge/vast-ad-builder)

## Builder Basics

- [Building New Ads or Templates](https://help.adventive.com/en/knowledge/building-new-ads-or-templates)
- [Configuring Ad Properties](https://help.adventive.com/en/knowledge/general-ad-properties)
- [Screens & Layers](https://help.adventive.com/en/knowledge/screens-layers)
- [Asset Management](https://help.adventive.com/en/knowledge/managing-creative-assets)
- [Previewing Ads](https://help.adventive.com/en/knowledge/previewing-ads)
- [Rich Media Ad Builder Overview](https://help.adventive.com/en/knowledge/builder/rich-media-ad-builder-overview)
- [Keyboard Shortcuts](https://help.adventive.com/en/knowledge/keyboard-shortcuts)
- [Moving Ads From One Advertiser to Another](https://help.adventive.com/en/knowledge/importing/exporting-ads)
- [How to Build Your First Rich Media Ad](https://help.adventive.com/en/knowledge/how-to-build-your-first-ad)
- [How to Configure the Design Settings for Image Assets](https://help.adventive.com/en/knowledge/design-settings-for-image-assets)
- [Intro Animations](https://help.adventive.com/en/knowledge/intro-animations)

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## Ad Formats

- [Adhesion](https://help.adventive.com/en/knowledge/adhesion-format)
- [Banner](https://help.adventive.com/en/knowledge/banner-format)
- [Cinema](https://help.adventive.com/en/knowledge/cinema-format)
- [Eclipse](https://help.adventive.com/en/knowledge/eclipse-format)
- [Expandable](https://help.adventive.com/en/knowledge/expandable-format)
- [Flexible (IAB New Standard Ad Unit Portfolio)](https://help.adventive.com/en/knowledge/flexible-format)
- [Full Page Flex](https://help.adventive.com/en/knowledge/full-page-flex-format)
- [Interstitial](https://help.adventive.com/en/knowledge/interstitial-format)
- [Marquee](https://help.adventive.com/en/knowledge/marquee-format)
- [Outstream Video](https://help.adventive.com/en/knowledge/outstream-video-format)
- [Parallax Scroll](https://help.adventive.com/en/knowledge/parallax-format)
- [Pushdown](https://help.adventive.com/en/knowledge/pushdown-format)
- [Interscroller](https://help.adventive.com/en/knowledge/interscroller-format)
- [Sticky Sidebar](https://help.adventive.com/en/knowledge/sticky-sidebar-format)
- [Sticky Video](https://help.adventive.com/en/knowledge/sticky-video-format)
- [Takeover](https://help.adventive.com/en/knowledge/takeover-format)
- [Wallpaper](https://help.adventive.com/en/knowledge/wallpaper-site-skin-format)
- [Cube](https://help.adventive.com/en/knowledge/rotating-cube)
- [3D Banner](https://help.adventive.com/en/knowledge/3d-banner)

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## Rich Media Components

- [Countdown (up) Timer](https://help.adventive.com/en/knowledge/countdown-up-timer)
- [Feed Parser (XML & RSS Feed)](https://help.adventive.com/en/knowledge/feed-parser-xml-rss-feed)
- [Forms](https://help.adventive.com/en/knowledge/forms)
- [Slideshow](https://help.adventive.com/en/knowledge/slideshow)
- [Tabs](https://help.adventive.com/en/knowledge/tabs)
- [Text and Image Scroller](https://help.adventive.com/en/knowledge/text-scroller-image-scroller)
- [Text Scroller](https://help.adventive.com/en/knowledge/text-scroller)
- [Tooltip](https://help.adventive.com/en/knowledge/tooltip)
- [Twitter](https://help.adventive.com/en/knowledge/twitter-integration)
- [Parallax Carousel](https://help.adventive.com/en/knowledge/parallax-carousel)
- [Photoshop File Import](https://help.adventive.com/en/knowledge/photoshop-file-import)
- [Video](https://help.adventive.com/en/knowledge/video)
- [VR Viewer](https://help.adventive.com/en/knowledge/component-vr-viewer-virtual-reality-panoramic-video)
- [HTML5/JS Import and Code Editor](https://help.adventive.com/en/knowledge/component-html-import-code-snippet-editor)
- [Screen Flip](https://help.adventive.com/en/knowledge/screen-flip)
- [Feed Parser: Automotive Slideshow](https://help.adventive.com/en/knowledge/components-feed-parser-automotive-slideshow)
- [Cartograph](https://help.adventive.com/en/knowledge/cartograph)
- [Audio Player](https://help.adventive.com/en/knowledge/audio-player)
- [Image Compare](https://help.adventive.com/en/knowledge/image-compare)

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## User initiated actions

- [Action on Scroll](https://help.adventive.com/en/knowledge/action-on-scroll)
- [User Initiated Events](https://help.adventive.com/en/knowledge/hover-fade-scale-events)
- [Action: Close Ad](https://help.adventive.com/en/knowledge/action-close-ad)
- [Action on Video Completion](https://help.adventive.com/en/knowledge/action-on-video-completion)
- [Action: Add to Calendar](https://help.adventive.com/en/knowledge/action-add-to-calendar)
- [Action: Open As Full Page Flex](https://help.adventive.com/en/knowledge/action-open-as-full-page-flex)
- [Action: Tap to Call](https://help.adventive.com/en/knowledge/action-tap-to-call)
- [Action: Download File](https://help.adventive.com/en/knowledge/action-download-file)
- [Action: Click to Email](https://help.adventive.com/en/knowledge/action-click-to-email)
- [Action: Open URL](https://help.adventive.com/en/knowledge/action-open-url)
- [Action: Open Overlay](https://help.adventive.com/en/knowledge/action-open-overlay)
- [Action: Go To Screen](https://help.adventive.com/en/knowledge/action-go-to-screen)
- [User Initiated Actions](https://help.adventive.com/en/knowledge/user-initiated-actions)
- [Action: Open Adhesion](https://help.adventive.com/en/knowledge/action-open-adhesion)
- [Action: Open Sidekick](https://help.adventive.com/en/knowledge/action-open-sidekick)

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## Tools

- [Tools: AI Tools](https://help.adventive.com/en/knowledge/tools-ai-tools)
- [Positioning Tools: Guides and File Menu Settings](https://help.adventive.com/en/knowledge/positioning-tools-guides-and-snap-to-settings)
- [Tools: Hitbox](https://help.adventive.com/en/knowledge/tools-hit-box)
- [Tools: Components](https://help.adventive.com/en/knowledge/tools-components)
- [Tools: Animations](https://help.adventive.com/en/knowledge/tools-animations)
- [Tools: Shapes](https://help.adventive.com/en/knowledge/tools-shapes)
- [Tools: Text](https://help.adventive.com/en/knowledge/tools-text)

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## Embedded Players

- [Instagram Integration](https://help.adventive.com/en/knowledge/instagram-integration)
- [Twitch Player Integration](https://help.adventive.com/en/knowledge/twitch-player-integration)
- [Pinterest Integration](https://help.adventive.com/en/knowledge/pinterest-integration)
- [SoundCloud Player Integration](https://help.adventive.com/en/knowledge/soundcloud-player-integration)
- [JW Player Integration](https://help.adventive.com/en/knowledge/jw-player-integration)
- [Spotify Player Integration](https://help.adventive.com/en/knowledge/spotify-player-integration)
- [Tidal Player Integration](https://help.adventive.com/en/knowledge/tidal-player-integration)
- [Facebook Feed Embed](https://help.adventive.com/en/knowledge/facebook-feed-embed)
- [Forms - MailChimp Integration](https://help.adventive.com/en/knowledge/forms-mailchimp-integration)

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## Best Practices

- [Ad Gallery](https://help.adventive.com/en/knowledge/ad-gallery)
- [Chrome's Heavy Ad Intervention](https://help.adventive.com/en/knowledge/chrome-heavy-ad-intervention)
- [Photoshop Best Practices](https://help.adventive.com/en/knowledge/importing-photoshop-files)
- [Optimizing Image File Assets](https://help.adventive.com/en/knowledge/optimizing-image-file-assets)
- [Optimizing Video File Assets](https://help.adventive.com/en/knowledge/video-asset-optimization)
- [Designing Dynamic XML / RSS Feeds](https://help.adventive.com/en/knowledge/designing-dynamic-xml-rss-feeds)
- [Accessibility](https://help.adventive.com/en/knowledge/best-practices-for-accessibility)

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## Adventive Services

- [Managed Services](https://help.adventive.com/en/knowledge/managed-services)

- [Account settings](https://help.adventive.com/en/knowledge/account-settings)
- [Payments and billing](https://help.adventive.com/en/knowledge/payments-and-billing)
- [Advertisers](https://help.adventive.com/en/knowledge/advertisers)
- [Building Ads](https://help.adventive.com/en/knowledge/building-ads#main-content)

    - [Builder Basics](https://help.adventive.com/en/knowledge/building-ads#builder-basics)
    - [Ad Formats](https://help.adventive.com/en/knowledge/building-ads#ad-formats)
    - [Rich Media Components](https://help.adventive.com/en/knowledge/building-ads#rich-media-components)
    - [User initiated actions](https://help.adventive.com/en/knowledge/building-ads#user-initiated-actions)
    - [Tools](https://help.adventive.com/en/knowledge/building-ads#tools)
    - [Embedded Players](https://help.adventive.com/en/knowledge/building-ads#embedded-players)
    - [Best Practices](https://help.adventive.com/en/knowledge/building-ads#best-practices)
    - [Adventive Services](https://help.adventive.com/en/knowledge/building-ads#adventive-services)
- [Campaigns & Trafficking](https://help.adventive.com/en/knowledge/campaigns-trafficking#main-content)

    - [Third Party Tracking](https://help.adventive.com/en/knowledge/campaigns-trafficking#third-party-tracking)
    - [Ad Tags](https://help.adventive.com/en/knowledge/campaigns-trafficking#ad-tags)
    - [Delivery Groups](https://help.adventive.com/en/knowledge/campaigns-trafficking#delivery-groups)
- [Reporting](https://help.adventive.com/en/knowledge/reporting#main-content)

    - [Reports](https://help.adventive.com/en/knowledge/reporting#reports)

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