A quick guide to understanding the anatomy of the Adventive Campaign Manager
Campaigns are one of the main components of the Adventive platform. They form the basis for the delivery of your ad units, and the structure for the reporting of the performance of the campaign as a whole.
In this article, you will learn:
The main elements of a campaign, and it's structure
Adventive campaigns are designed in a hierarchal structure that maximizes flexibility for various types of customers. As you will see below, we support structures designed around complex workflows of Publishers, while also providing flexibility and simplicity for Advertisers looking to execute campaigns across ad networks. Let's take a look.
Each campaign can contain multiple "Site" containers. This container functions as a "rollup" of all of the placements, ad units and delivery groups that fall underneath it, and is designed to assist in separating out reporting at a "Site" level.
Common use cases for Sites would include:
- Publishers with multiple site products, delivering the same creative to various sites, wanting to separate reporting for each site, or
- Advertisers who may be distributing their creative to multiple Publishers, or ad networks, that wish to keep reporting separate for each.
The use of Sites is optional. You may chose to leave the site setting to "Default Site." If you chose this option, you will not be able to alter this setting while the campaign is in flight.
Each Site can contain multiple "placement" containers. A placement is a physical location, or ad slot on a site where the ad unit will be delivered. This container functions as a "rollup" of all of the ad units, or delivery groups assigned to that placement, and is designed to assist in separating out reporting at a placement level.
Common use cases for Placements would include:
- Publishers with multiple ad slots where the ad unit will be delivered, wanting to separate reporting for each placement, or
- Advertisers with specific insertion orders, on a single, or multiple Publisher sites, or ad networks, that wish to keep reporting separate for each.
The use of Placements is not optional, you must specify a placement, but can place all ad units under a single placement, if this level of rollup is not important to your specific use case. If you chose this option, you will not be able to alter this setting while the campaign is in flight.
Each Placement can contain multiple "ads" or "delivery groups." An ad is a container that is served that contains the creative that was built in the Adventive Builder. The ad name can be entered in whatever naming convention (if any) is used to delineate the unit to the advertiser or publisher. Once the ad is named, you can then select the Creative that will be used for that ad slot.
A single Adventive creative can be used for multiple ads in a placement or campaign. Note that third-party tacking must be configured on a per ad basis, however, any updates to the creative will impact all ad units and slots that creative is assigned to.
A delivery group is a specialized container that allows you to serve multiple ad units based on a selected delivery algorithm utilizing a single ad tag from Adventive. This is especially useful when you wish to provide unique experiences across a broad range of devices or screen sizes, or wish to perform enhanced optimization for delivery.
For detailed information on configuring delivery groups and supported algorithms, check out this article.