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Configure: Engagement Optimized Delivery Group

Display the ads that users are interacting with the most.

In this article, you will learn:

How to Configure an Engagement Optimized Delivery Group

 

How to Configure an Engagement Optimized Delivery Group

To create a new Engagement Optimized Delivery Group:

  1. Open the campaign in which you would like to create the new delivery group.
  2. Select the Delivery Groups tab, then click the KB-Campaigns-plus icon, or click "Create Delivery Group" if none have been created yet:

    KB-Campaigns-delivery-group-tab
  3. In the window, name the group and select the Engagement Optimized algorithm and enter the Width and Height, click Submit.

    KB-Campaign-eng-optimized-group

  4. Locate your new Delivery Group and click Add Ad Units nested underneath the group:

    KB-Campaigns-add-delivery-group
  5. You can also add ad units to a Delivery Group by clicking the plus sign KB-Campaign-add-ad-plus to the right of the Delivery Group name, or by clicking the Delivery Group Actions menu KB-Campaigns-placement-dots to the right of the Delivery Group name, and selecting "Add Ad Units".
  6. Choose any number of ad units you would like to include in the group, and click Submit.
  7. Once completed, return to the Sites + Placements tab.
  8. Create a new placement, and from themoremenu, choose "Add Delivery Group".
  9. Select your newly created Delivery Group.