Conversions report

Conversions Report

Shows total clicks, CTR, and corresponding click URL for all ad units.

  • Ad Name – the name of the creative build in the builder/running in the campaign
  • Label - if a report label was entered in the Builder, it will populate here
  • URL – the corresponding click url for the specific ad
  • Clicks – number of viewers that clicked on the url for the specific ad
  • CTR – percentage of clicks to impressions (ratio of users who clicked on the specific link to the # of total users who viewed the ad)