---
title: Engagements Report
description: The Engagements Report provides a comprehensive look at how users are engaging with your ads.
---
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# Engagements Report
## The Engagements Report provides a comprehensive look at how users are engaging with your ads.
**Engagements Report**
Engagements include any in-banner user-initiated actions that don't click-through to a landing page, such as expansions, form submissions, hovering, and Twitter.
***\* Note -** Additional data will show in the exported report (in Excel) under the "Engagement" tab (for campaigns starting on or after Nov. 1st 2017):*
- **Viewable Impressions** – Number of impressions served and viewed (ad was on 50% of the site for 1+seconds). \*Ad units with videos need to be in view for 2+ seconds before counted as viewed.
- **Viewable Rate** – Viewable Impressions divided by Total Impressions.
**Engagement Types**
The engagement report is broken out by engagement type: Overview, data capture, intent, navigation, social, and video. Click on the dropdown above the graph (where it shows “Overview”) to select the engagement type to display.
**Engagement: Overview**
The overview displays all engagements broken down by engagement type.
- **Type** – Lists the type of engagement.
- **Engagements** – Number of user-initiated events for each type of engagement.
- **Percentage** – Percentage of user-initiated events for each type of engagement.
**Engagement: Data Capture**
Creatives containing forms, polls or PDF downloads capture methods or polling components you can easily export a CSV with all your data. With "Data Capture" selected from the dropdown, you will see a "Download Form Data" button to the far right - click on this to download (screenshot below):
- **Ad Name** – The name of the creative built in the builder/running in the campaign with a capture method or polling component.
- **Total** – Total number of viewers of the specific ad’s capture method or polling component.
- **Polling** – Number of viewers that engaged with the specific ad’s poll.
- **Forms** – Number of viewers that engaged with the specific ad’s form.
- **PDF** – Number of viewers that viewed the specific ad’s PDF.
**Engagement: Intent**
Displays the number of times users hovered over an ad unit.
- **Ad Name** – The name of the creative built in the builder/running in the campaign.
- **Total** – Total number of viewers of the specific ad.
- **Hover Intent** – Number of viewers that hovered over specific ad.
**Engagement: Navigation**
Navigation engagements include ad expansions, closes and actions that open another screen within the ad.
- **Ad Name** – The name of the creative built in the builder/running in the campaign.
- **Total** – Total number of viewers of the specific ad.
- **Expand** – Number of viewers that expanded the specific ad.
- **Collapse** – Number of viewers that collapsed the specific ad.
- **Advance** – Number of viewers that advanced through/scrolled, etc.
**Engagement: Social**
Social includes Twitter engagements. Use the drop down to drill down to see engagements by platform (currently twitter). For example, select Twitter to see Twitter Shares, Follows and Mentions.
- **Ad Name** – The name of the creative build in the builder/running in the campaign.
- **Total** – Total number of viewers of the specific ad.
- **Twitter** – Number of viewers of the specific ad’s Twitter elements.
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