Deep dive of campaign performance by geolocation. Drill down by country, state/province or city.
Location Report
- Location – Lists the name of the country, state/province or city.
- Impressions – Total number of viewers in the specific location whom impressions were delivered.
- Clicks – Total number of clicks in the specific location.
- CTR – Percentage of clicks to impressions (ratio of users who clicked in the specific location to the # of total users who viewed the ad in the specific location).
- Engagements – Number of user-initiated events in the specific location.
- ER – Ration of unique engagements to total impressions in the specific location.