Location report

Location Report

Deep dive of campaign performance by geolocation. Drill down by country, state/province or city.

  • Location – lists the name of the country, state/province or city
  • Impressions – total number of viewers in the specific location whom impressions were delivered
  • Clicks – total number of clicks in the specific location
  • CTR – percentage of clicks to impressions (ratio of users who clicked in the specific location to the # of total users who viewed the ad in the specific location)
  • Engagements – number of user-initiated events in the specific location
  • ER – ration of unique engagements to total impressions in the specific location