Location Report
Deep dive of campaign performance by geolocation. Drill down by country, state/province or city.
- Location – lists the name of the country, state/province or city
- Impressions – total number of viewers in the specific location whom impressions were delivered
- Clicks – total number of clicks in the specific location
- CTR – percentage of clicks to impressions (ratio of users who clicked in the specific location to the # of total users who viewed the ad in the specific location)
- Engagements – number of user-initiated events in the specific location
- ER – ration of unique engagements to total impressions in the specific location