---
title: Overview report
description: The Overview Report provides a consolidated view of campaign performance, including impression, clickthrough data and engagements.
---

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# Overview report

## The Overview Report provides a consolidated view of campaign performance, including impression, clickthrough data and engagements.

**Overview Report**

![KB-Insights-Overview-report-2](https://help.adventive.com/hs-fs/hubfs/2026%20KB%20Updates/KB-Insights-Overview-report-2.png?width=670&height=454&name=KB-Insights-Overview-report-2.png) 

You can view all ads within the campaign, or use filters to view individual ad or ad group performance.

- **Impressions** – Total number of times an ad was rendered on the page. At Adventive, we log an impression once the ad is called from the 1st party ad server.
- **Click Throughs** – Number of users that clicked on a target URL.
- **Engagements** – User-initiated events, in banner actions that do not result in a clickthrough (includes hovers, video plays, expansions, tweets, etc.)
- **CTR%** - Percentage of clicks to impressions (ratio of users who click on a specific link to the # of total users who view the ad).
- **ER%** - Percentage of unique engagements to total impressions.
- **Viewable Impressions** – Number of impressions served and viewed (ad was on 50% of the site for 1+seconds).  *\*Ad units with videos need to be in view for 2+ seconds before counted as viewed.*
- **Viewable Rate** – Viewable Impressions divided by Total Impressions.

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