The Site Report provides campaign KPIs by site, down to page level URLs.
Site Report
- Site – The site URL of where the ad is running.
- Ad Name – The name of the creative build in the builder/running in the campaign.
- Impressions – Total number of times the ad was rendered on the specific site.
- Clicks – The number of clicks on the specific site.
- CTR – Percentage of clicks to impressions (ratio of users who click on the specific link to the # of total users who view the ad).
- Engagements – Total number of user-initiated events by site URL.
- ER - Percentage of unique engagements to total impressions by site URL.