---
title: Site Report
description: The Site Report provides campaign KPIs by site, down to page level URLs.
---

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# Site Report

## The Site Report provides campaign KPIs by site, down to page level URLs.

**Site Report**

![KB-Insights-site-report-2](https://help.adventive.com/hs-fs/hubfs/2026%20KB%20Updates/KB-Insights-site-report-2.png?width=670&height=497&name=KB-Insights-site-report-2.png) 

- **Site** – The site URL of where the ad is running.
- **Ad Name** – The name of the creative build in the builder/running in the campaign.
- **Impressions** – Total number of times the ad was rendered on the specific site.
- **Clicks** – The number of clicks on the specific site.
- **CTR** – Percentage of clicks to impressions (ratio of users who click on the specific link to the # of total users who view the ad).
- **Engagements** – Total number of user-initiated events by site URL.
- **ER** - Percentage of unique engagements to total impressions by site URL.

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