Site Report

Site Report

 

 Campaign KPIs by site, down to page level URLs. 

  • Site – the site url of where the ad is running
  • Ad Name –the name of the creative build in the builder/running in the campaign
  • Impressions – total number of times the ad was rendered on the specific site
  • Clicks – the number of clicks on the specific site
  • CTR – percentage of clicks to impressions (ratio of users who click on the specific link to the # of total users who view the ad)
  • Engagements – total number of user-initiated events by site url
  • ER - percentage of unique engagements to total impressions by site url