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Configure: Weighted Delivery Group

Setup and configure multiple creatives to serve with a predefined frequency.

In this article, you will learn:

How to Configure a Weighted Delivery Group


How to Configure a Weighted Delivery Group

To create a new Weighted Delivery Group:

  1. Open the campaign in which you would like to create the new Delivery Group.
  2. Select the Delivery Groups tab, then click the KB-Campaigns-plus icon, or click "Create Delivery Group" if none have been created yet:

    KB-Campaigns-delivery-group-tab
  3. In the window, name the group and select the Weighted algorithm and enter the Width and Height, click Submit.

    KB-Campaign-weighted-delivery-group-2
  4. Locate your new Delivery Group and click Add Ad Units nested underneath the group:

    KB-Campaigns-add-delivery-group
  5. You can also add ad units to a Delivery Group by clicking the plus sign KB-Campaign-add-ad-plus to the right of the delivery group name, or by clicking the Delivery Group Actions menu KB-Campaigns-placement-dots to the right of the Delivery Group name, and selecting "Add Ad Units".
  6. Choose any number of ad units you would like to include in the group, and click Submit.
  7. For each ad unit, set the "weight" of the ad unit defined as a percentage. In the example below, "Swatch Slideshow Cube" will serve at 2x the frequency of both "Swatch Slideshow Flip" and "Swatch Slideshow Fade." In other words, out of every 4 impressions the first ad unit will serve twice, and the additional two ad units will serve a single time respectively.

    KB-Campaign-weighted-delivery-group
  8. Once completed, return to the Sites + Placements tab.
  9. Create a new placement, and from the Placement Actions menu KB-Campaigns-placement-dots, choose "Add Delivery Group".
  10. Select your newly created delivery group.