--- title: Designing Dynamic XML / RSS Feeds description: This article shows some common standard XML feed examples to get you started/share with the client. --- [Skip to content](https://help.adventive.com/en/knowledge/designing-dynamic-xml-rss-feeds#main-content) [![Logo - Dark (1)](https://help.adventive.com/hubfs/Logo%20-%20Dark%20(1).svg)](https://adventive.com) Open main navigation Close main navigation Hello. How can we help? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.adventive.com/en/knowledge) 2. [Building Ads](https://help.adventive.com/en/knowledge/building-ads) 3. [Best Practices](https://help.adventive.com/en/knowledge/building-ads#best-practices) # Designing Dynamic XML / RSS Feeds ## This article shows some common standard XML feed examples to get you started/share with the client. - Adventive accepts standard RSS feeds and 1-3 layer XML feeds.  You can use an online editor and all feeds should validate in a validator (links below). - **Online XML editor tools/validator [here](https://www.tutorialspoint.com/online_xml_editor.htm) and [here.](https://codebeautify.org/xmlvalidator)** **In this article, you will learn:** [How to Build a Property / Real Estate Feed Carousel](https://help.adventive.com/en/knowledge/designing-dynamic-xml-rss-feeds#real-estate) [How to Build an Automotive Feed Carousel](https://help.adventive.com/en/knowledge/designing-dynamic-xml-rss-feeds#automotive) [How to Build a Freeform / Generic Feed](https://help.adventive.com/en/knowledge/designing-dynamic-xml-rss-feeds#free-form)   ### **Property / Real Estate Template** The following example can be used to build a simple real estate carousel.  It includes some basic information about each property that the feed parser will use to build the dynamic ad unit.  Additional information can be added, so long as it is contained within the \ node. Once you are provided with the feed, please see the [Feed Parser Component](https://help.adventive.com/en/knowledge/feed-parser-xml-rss-feed) article on how to import the feed/create your ad.  ![](https://help.adventive.com/hubfs/Knowledge%20Base%20Import/support.adventive.comhcarticle_attachments360004722931XML-1-1.png) ![](https://help.adventive.com/hubfs/Knowledge%20Base%20Import/support.adventive.comhcarticle_attachments360004715792Pic1-1.png)  ### **Automotive** The following example can be used to build a simple automotive carousel.  It includes some basic information about each vehicle that the feed parser will use to build the dynamic ad unit.  Additional information can be added, so long as it is contained within the \ node. Please see our [Feed Parser: Automotive Slideshow](https://help.adventive.com/en/knowledge/components-feed-parser-automotive-slideshow) article on how to import this type of feed/create your ad. ![](https://help.adventive.com/hubfs/Knowledge%20Base%20Import/support.adventive.comhcarticle_attachments360004716272XML-2-1.png)![](https://help.adventive.com/hubfs/Knowledge%20Base%20Import/support.adventive.comhcarticle_attachments360004715812Pic2-1.png) ### **Free Form / Generic** Some customers have elected to use the real-time capabilities of XML feeds to supply important information about their businesses.  In the example below, we are showing the real-time wait time at a hospital.  Other uses could include: - Showing the weather conditions at a ski resort - Lake temperatures at a popular water skiing area - Lottery Jackpot’s for state lottery’s - Sports Scores of in progress games - Just about anything you can put into an XML feed can be implemented into an ad unit. Once you are provided with the feed, please see the [Feed Parser Component](https://help.adventive.com/en/knowledge/feed-parser-xml-rss-feed) article on how to import the feed/create your ad.  ![](https://help.adventive.com/hubfs/Knowledge%20Base%20Import/support.adventive.comhcarticle_attachments360004722951XML-3-1.png)![](https://help.adventive.com/hubfs/Knowledge%20Base%20Import/support.adventive.comhcarticle_attachments360004722571Pic3-1.png)    In this example, we are showing that you can use multiple sources from an XML feed to populate a single ad unit. ![](https://help.adventive.com/hubfs/Knowledge%20Base%20Import/support.adventive.comhcarticle_attachments360004722971XML-4-1.png)![](https://help.adventive.com/hubfs/Knowledge%20Base%20Import/support.adventive.comhcarticle_attachments360004722591Pic4-1.png)   - [Account settings](https://help.adventive.com/en/knowledge/account-settings) - [Payments and billing](https://help.adventive.com/en/knowledge/payments-and-billing) - [Advertisers](https://help.adventive.com/en/knowledge/advertisers) - [Building Ads](https://help.adventive.com/en/knowledge/building-ads#main-content) - [Builder Basics](https://help.adventive.com/en/knowledge/building-ads#builder-basics) - [Ad Formats](https://help.adventive.com/en/knowledge/building-ads#ad-formats) - [Rich Media Components](https://help.adventive.com/en/knowledge/building-ads#rich-media-components) - [User initiated actions](https://help.adventive.com/en/knowledge/building-ads#user-initiated-actions) - [Tools](https://help.adventive.com/en/knowledge/building-ads#tools) - [Embedded Players](https://help.adventive.com/en/knowledge/building-ads#embedded-players) - [Best Practices](https://help.adventive.com/en/knowledge/building-ads#best-practices) - [Adventive Services](https://help.adventive.com/en/knowledge/building-ads#adventive-services) - [Campaigns & Trafficking](https://help.adventive.com/en/knowledge/campaigns-trafficking#main-content) - [Third Party Tracking](https://help.adventive.com/en/knowledge/campaigns-trafficking#third-party-tracking) - [Ad Tags](https://help.adventive.com/en/knowledge/campaigns-trafficking#ad-tags) - [Delivery Groups](https://help.adventive.com/en/knowledge/campaigns-trafficking#delivery-groups) - [Reporting](https://help.adventive.com/en/knowledge/reporting#main-content) - [Reports](https://help.adventive.com/en/knowledge/reporting#reports) [![Logo - Dark (1)](https://help.adventive.com/hubfs/Logo%20-%20Dark%20(1).svg "Logo - Dark (1)")](https://adventive.com) Copyright © 2026, Adventive Tech Inc