Designing dynamic XML / RSS feeds

This article shows some common standard XML feed examples to get you started/share with the client.

Adventive accepts standard RSS feeds and 1-3 layer XML feeds.  You can use an online editor and all feeds should validate in a validator (links below).

Online XML editor tools/validator here and here.

Once you are provided with the feed, please see the Feed Parser Component article on how to import the feed/create your ad. 

Property/Real estate Template

The following example can be used to build a simple real estate carousel.  It includes some basic information about each property that the feed parser will use to build the dynamic ad unit.  Additional information can be added, so long as it is contained within the <property> node.

 

 

Automotive

The following example can be used to build a simple automotive carousel.  It includes some basic information about each vehicle that the feed parser will use to build the dynamic ad unit.  Additional information can be added, so long as it is contained within the <vehicle> node.

  

Generic

Some customers have elected to use the real-time capabilities of XML feeds to supply important information about their businesses.  In the example below, we are showing the real-time wait time at a hospital.  Other uses could include:

  • Showing the weather conditions at a ski resort
  • Lake temperatures at a popular water skiing area
  • Lottery Jackpot’s for state lottery’s
  • Sports Scores of in progress games
  • Just about anything you can put into an XML feed can be implemented into an ad unit.

  

In this example, we are showing that you can use multiple sources from an XML feed to populate a single ad unit.