Outstream Video

Often placed between articles or paragraphs of text, Outstream ads have some of the highest viewability rates


Explore our Ad Gallery for examples of this format

In this article, you will learn:

How to build an Outstream Video unit

How to build an Outstream Video unit

Below you will find a step-by-step process to build an Outstream unit.

  1. Provide a unique Name for the unit, and select Outstream from the Format dropdown
  2. Define your initial ad dimensions (or select one of Adventive's pre-populated options)
  3. Backup Image (Optional) and Click URL (Optional) may be left blank at this time, click Submit


Configuring the canvas

The builder will now load the Outstream canvas (referred to as Screen 1) which will contain a Video Component placeholder.


Setting Up Your Canvas
A blank canvas with a video placeholder will load onto the screen including a "LEARN MORE" button in the Top Left:

Click off of the Video placeholder to see the General Canvas Properties:

Ad Properties (In the Properties panel to the right of the Builder)
Width and Height
The Width and Height of your canvas will be the sizes you choose from the Create New File template. You can change these at any time.

Opacity of the ad canvas

Responsive Screen
If selected, it will auto-scale your ad unit (excluding Wallpapers) according to the browser dimensions of the user.  If you have several screens, be sure to select this for each screen.  * If the ad format is already a fully responsive format, this box will not appear as the format will automatically be responsive.

Ad Name
Click to change or update the name of your ad

Default Click URL
Click to change or update the default click URL

UPDATE:  You can now choose to have the Default Url open in a “New Tab” or the “Same Tab” by clicking on the dropdown arrow next to the “Open In” field in General Properties:

Fallback Image
Click to add or update your fallback image. This will open your assets, displaying only images that are identically sized to the initial load screen dimensions of your ad unit.



Border Size – border size in pixels

Border Color – you can choose a color by clicking in the box

Fill Color – you can click on the box and choose a fill color

Gradient, you can Choose a Gradient Color and Rotation – set gradient color and rotation

*Color Picker - once you click in the Border Color or Fill Color box - you can select a color, type in the hex number, or click in the white rectangle/bottom left to bring up the color picker:

Select the color picker icon and place it over any area in the builder of the color you wish to select.  The info and object selected will change to the color of what you have selected to match.


Next, click on the Video placeholder and go to the Video Settings to the Right in General Properties.  Once your Video is on the canvas and selected, make any sizing adjustments, then go back to the Video Component settings and you will see the default settings which can be changed (See Video Component for all settings HERE):


In our example we uploaded an MP4 video:


In our examples, we changed some of the Video Build and Settings:

  • Select Chromeless, then enable Player Controls, and uncheck Show Play Button (Mute controls will be selected by default so sound can be user initiated).

  • Under Settings, Keep Autoplay and “In view” checked:

The Actions menu will show "Video Complete" as the default for "Action On" with the action set to "Close Ad" on Video Complete:


For all things Video also see Video and Video Asset Optimization articles. 

Select the "Learn More" button, go to the Action section under General Properties to the right of the builder to select an action or change the Text (or you can delete the Learn More button):



Add any other Assets  or other elements to your canvas using Tools/Components.

If you want the ad to be responsive – be sure to check “Responsive” under General Properties:


Save the ad.

Go to the Preview icon  to view the ad.