--- title: "Action: Tap to Call" description: This article will walk you through adding the Call action to an ad unit --- [Skip to content](https://help.adventive.com/en/knowledge/action-tap-to-call#main-content) [![Logo - Dark (1)](https://help.adventive.com/hubfs/Logo%20-%20Dark%20(1).svg)](https://adventive.com) Open main navigation Close main navigation Hello. How can we help? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.adventive.com/en/knowledge) 2. [Building Ads](https://help.adventive.com/en/knowledge/building-ads) 3. [User initiated actions](https://help.adventive.com/en/knowledge/building-ads#user-initiated-actions) # Action: Tap to Call ## This article will walk you through adding the Call action to an ad unit **In this article, you will learn:** [How to Add Actions to an ad unit](https://help.adventive.com/en/knowledge/action-tap-to-call#add) [How to Add the Call Action](https://help.adventive.com/en/knowledge/action-tap-to-call#add-call-action) ### How to Add Actions to an ad unit **Actions** are single-event operations to trigger something specific to happen within your ad build. Any asset, text box, shape or [Hitbox](https://help.adventive.com/en/knowledge/tools-hit-box) can have a corresponding [Action](https://help.adventive.com/en/knowledge/user-initiated-actions) set to it. 1. Choose the ad format and dimensions of the ad unit you wish to add the Action to.  For guidance on building specific formats, check out [this article](https://help.adventive.com/en/knowledge/building-ads#ad-formats). 2. Once you have created your ad, select the object you’d like to set an action to.  3. Click the blue "Add Action" button on the right side of the builder: ![KB-Open-Overlay-Add-Action](https://help.adventive.com/hs-fs/hubfs/2022%20KB%20Updates%20-%20Builder%20Images/KB-Open-Overlay-Add-Action.png?width=401&name=KB-Open-Overlay-Add-Action.png) 4. The "Actions" section will then appear in the Properties panel: ![KB-Add-Actions](https://help.adventive.com/hs-fs/hubfs/2022%20KB%20Updates%20-%20Builder%20Images/KB-Add-Actions.png?width=400&name=KB-Add-Actions.png) 5. You have the option to Open URL, Go To Screen, Open Adhesion, Open Overlay, Open as Full Page Flex, Open Sidekick, Call, Close Ad, Add To Calendar, Email, or Download File. ### How to Add the Call Action The Call Action opens a mobile prompt, easily allowing users to connect via phone. 1. Select the asset or object on your canvas that you'd like to add the Call Action to. 2. Select **Call** from the dropdown menu: ![KB-Action-Call](https://help.adventive.com/hs-fs/hubfs/2022%20KB%20Updates%20-%20Builder%20Images/KB-Action-Call.png?width=400&name=KB-Action-Call.png) 3. Once selected, the following fields will show: ![KB-Actions-Call](https://help.adventive.com/hs-fs/hubfs/2022%20KB%20Updates%20-%20Builder%20Images/KB-Actions-Call.png?width=400&name=KB-Actions-Call.png) ***\* Note -** Only **Click** can be selected for **Call** actions.* 4. Insert the phone number (with area code) into the Phone Number field: ![KB-Actions-Call2](https://help.adventive.com/hs-fs/hubfs/2022%20KB%20Updates%20-%20Builder%20Images/KB-Actions-Call2.png?width=400&name=KB-Actions-Call2.png) - **Report Label** – (Optional) Append a unique label for the Call action, which will display in campaigns and reporting. **Save** and [Preview](https://help.adventive.com/en/knowledge/previewing-ads) to test. #### Additional Notes *![KB-Open-Overlay-Add-New-Action](https://help.adventive.com/hs-fs/hubfs/2022%20KB%20Updates%20-%20Builder%20Images/KB-Open-Overlay-Add-New-Action.png?width=230&name=KB-Open-Overlay-Add-New-Action.png)* ![KB-Actions-Action2](https://help.adventive.com/hs-fs/hubfs/2022%20KB%20Updates%20-%20Builder%20Images/KB-Actions-Action2.png?width=400&name=KB-Actions-Action2.png) - To remove an action, select the object/layer/asset that has the action set and click the **-** (minus)button located at the top right of the added action, within actions panel. - Clicking the + (plus) button will add a new action directly below the selected action. **![KB-Actions-Delete-Action](https://help.adventive.com/hs-fs/hubfs/2022%20KB%20Updates%20-%20Builder%20Images/KB-Actions-Delete-Action.png?width=353&name=KB-Actions-Delete-Action.png)**   - [Account settings](https://help.adventive.com/en/knowledge/account-settings) - [Payments and billing](https://help.adventive.com/en/knowledge/payments-and-billing) - [Advertisers](https://help.adventive.com/en/knowledge/advertisers) - [Building Ads](https://help.adventive.com/en/knowledge/building-ads#main-content) - [Builder Basics](https://help.adventive.com/en/knowledge/building-ads#builder-basics) - [Ad Formats](https://help.adventive.com/en/knowledge/building-ads#ad-formats) - [Rich Media Components](https://help.adventive.com/en/knowledge/building-ads#rich-media-components) - [User initiated actions](https://help.adventive.com/en/knowledge/building-ads#user-initiated-actions) - [Tools](https://help.adventive.com/en/knowledge/building-ads#tools) - [Embedded Players](https://help.adventive.com/en/knowledge/building-ads#embedded-players) - [Best Practices](https://help.adventive.com/en/knowledge/building-ads#best-practices) - [Adventive Services](https://help.adventive.com/en/knowledge/building-ads#adventive-services) - [Campaigns & Trafficking](https://help.adventive.com/en/knowledge/campaigns-trafficking#main-content) - [Third Party Tracking](https://help.adventive.com/en/knowledge/campaigns-trafficking#third-party-tracking) - [Ad Tags](https://help.adventive.com/en/knowledge/campaigns-trafficking#ad-tags) - [Delivery Groups](https://help.adventive.com/en/knowledge/campaigns-trafficking#delivery-groups) - [Reporting](https://help.adventive.com/en/knowledge/reporting#main-content) - [Reports](https://help.adventive.com/en/knowledge/reporting#reports) [![Logo - Dark (1)](https://help.adventive.com/hubfs/Logo%20-%20Dark%20(1).svg "Logo - Dark (1)")](https://adventive.com) Copyright © 2026, Adventive Tech Inc