Viewability tracking

How to add Viewability Trackers (Adventive currently supports DoubleVerify, MOAT, & IAS):

Go into the campaign you are looking to add a viewability tracker to its ad units.  Click the 3 dots to the right of the Ad (be sure you click at the Ad level):

Upon clicking the 3 dots, the below dropdown will appear – select “Add Third Party Tracking”:

The following screen will appear:


Click the Viewability tab.  If there is no Viewability tag currently placed, a notification will come up for you to “click” to add one (or click the “+” symbol top right):

Select the provider from the dropdown (Adventive currently supports DoubleVerify, MOAT, & IAS). Copy and paste the Viewabiity tracker into the “Tag" input box. 

Doubleverify example of a tag/what you would paste:

<script src="" type="text/javascript"></script>


MOAT example of a tag/what you would paste - a script tag (*In the case of Moat, you need to paste in the JavaScript HTML Tag. From the start of the noscript tag to the end of the script tag):

<noscript class="MOAT-maxusdeloittesizmek766979611111?moatClientLevel1=611111&amp;moatClientLevel2=37833&amp;moatClientLevel3=18711111&amp;moatClientLevel4=1x1_Site_Served_Unit&amp;moatClientSlicer1=-&amp;moatClientSlicer2=-"></noscript><script src="" type="text/javascript"></script>


Integral Ad Science (IAS) example of a tag/paste ENTIRE TAG (*does not support IAS implementations with DFP macros in them):

<SCRIPT TYPE="application/javascript" SRC=" "></SCRIPT> <NOSCRIPT><IMG SRC=" " BORDER=0 WIDTH=1 HEIGHT=1 ALT=""></NOSCRIPT> 





Click Submit to Save.

Helpful Hint:  You can add as many Click Urls, Impression, Engagement and Viewability Tracking as needed per ad before hitting the Submit button in the bottom right corner.

If this is an update to an existing campaign, be sure to Republish  the campaign.

Adventive embeds 3rd party trackers in the actual ad code (vs appending to the end of the tag), allowing you to update or add tracking at any time without generating new tags or retrafficking. 

Click the republish icon at the top of the page to republish all ad units that have been updated.

Alternatively, click the republish icon next to the individual ad line items to republish just that particular ad unit.


Updating Trackers/View Trackers:

To make updates to Third Party trackers/or to view, you can re-select “Add Third Party Tracking" next to each ad and click within the field for the tracker you want to change or view:

For Bulk Viewing - when you export tags as an Excel file, there will be a tab at the bottom of the Trafficking Sheet downloaded file called "Tracking" which will show each ad's corresponding trackers: