Rich Media Ad Builder Overview

A quick guide to understanding the anatomy of the Adventive Ad Builder.

In this article, you will learn:

An Overview of the Ad Builder

Ad Builder Overview

Designed to mimic popular creative development tools, Adventive's Ad Builder provides an intuitive, powerful interface to quickly design and implement rich media ad units. The following section outlines the main components of the Ad Builder and their purpose.

Main Builder

Information Panel

The information panel provides general information about the open ad unit. At a glance, you can see the ad name, the format and initial dimensions.


The toolbar, located to the far left of the screen contains several icons which control various functions of the builder.  Below is an explanation of each of the toolbar controls:


File Menu
Create new or open existing ads or templates, save, undo, redo, import, and export ad units. Also view and adjust builder settings.

Opens a new tab with a preview of the ad unit.  This link can be sent to anyone for ad unit review or approval.


Upload new assets, or insert existing assets into your current ad build.


Native, pre-built and configuration rich media integrations to enhance your ad build.

text Text
Inserts a text object onto the ad stage.
shape Shapes
Inserts a shape object onto the ad stage.
hitbox Hitbox
Inserts a hitbox object onto the ad stage.  A Hitbox is a transparent layer than can be added over any element to provide additional click, hover or other events or actions.
animate Animate
Opens Adventive's animation tools. This option will not be displayed in the toolbar menu unless an object which can be animated is selected on the stage.
help Help
Opens Adventive's knowledge base and support chat widget.


The stage is the main window used to visualize the development of the ad unit.  Adventive's drag-and-drop builder allows all of the elements on the stage to be positioned and resized individually. Clicking on any element on the stage will open properties associated with the selected element.

Property Panel

The property panel is a context-aware set of controls, that will automatically update with the properties that can be manipulated give the selected element or component.  Clicking off of any element, or outside of the stage area will reveal the general ad properties.

More information can be found within our Configuring Ad Properties article.

Screens & Layers

Screens & Layers provides a visual representation of the elements on the ad unit and the relative position of each of the layers for each screen contained within the ad unit.  Clicking any of the layers will highlight and that element on the stage.  Clicking the any of the Screen tabs will change the builder to that screen.

More information can be found within our Screens & Layers article.

Screens-Layers add Add a new layer
preview Layer visible
hide Layer invisible
animate Layer contains an animation
delete Delete layer

Animation Timeline

The animation timeline provides a visual representation of any animation that may be applied to an element on the stage. 

More information on adding Animations can be found within our Animations article.