Rich Media Ad Builder Overview

A quick guide to understanding the anatomy of the Adventive Ad Builder.

In this article, you will learn:

An Overview of the Ad Builder

Ad Builder Overview

Designed to mimic popular creative development tools, Adventive's Ad Builder provides an intuitive, powerful interface to quickly design and implement rich media ad units. The following section outlines the main components of the Ad Builder and their purpose.


Information Panel

The information panel provides general information about the open ad unit. At a glance, you can see the ad name, the format and initial dimensions.


Tool Bar

The tool bar, located to the far left of the screen contains several icons which control various functions of the builder.  Below is an explanation of each of the toolbar controls:


File Menu
Create new or open existing ads or templates, save, undo, redo, import, and export ad units. Also view and adjust builder settings.

Opens a new tab with a preview of the ad unit.  This link can be sent to anyone for ad unit review or approval.


Upload new assets, or insert existing assets into your current ad build.


Native, pre-built and configured rich media integrations to enhance your ad build.

text Text
Inserts a text object onto the ad stage.
shape Shapes
Inserts a shape object onto the ad stage.
hitbox Hitbox
Inserts a hitbox object onto the ad stage.  A Hitbox is a transparent layer that can be added over any element to provide additional click, hover or other events or actions.
animate Animate
Opens Adventive's animation tools. This option will not be displayed in the toolbar menu unless an object which can be animated is selected on the stage.
help Help
Opens Adventive's knowledge base and support chat widget.


The stage is the main window used to visualize the development of the ad unit.  Adventive's drag-and-drop builder allows all of the elements on the stage to be positioned and resized individually. Clicking on any element on the stage will open properties associated with the selected element.


Context Menu

The context menu is available on right click, both on the canvas and on the surrounding stage.

  • On the surrounding stage (off canvas) you have the option to paste assets, show guides, and add both vertical and horizontal guides:


  • On canvas, the context menu contains additional options for the specific asset layer that is right-clicked:


On-Canvas Context Menu Options

Copy Copy the selected asset.
Paste Paste a copied asset.
Duplicate Duplicate a selected asset.
Delete Delete a selected asset.
Bring Forward Bring a selected asset layer forward by one level.
Bring to Front Bring a selected asset to the top of the layers on your canvas.
Send Backward Send a selected asset layer backward by one level.
Send to Back Send a selected asset to the bottom of the layers on your canvas.
Animate Animate the selected layer (will open the Animations menu).
Replace Asset Replace an asset with another asset from the asset panel. Layers can also be right clicked and replaced from the Screens & Layers panel.


General Properties Panel

The property panel is a context-aware set of controls, that will automatically update with the properties that can be manipulated give the selected element or component.  Clicking off of any element, or outside of the canvas area onto the stage will reveal the general ad properties.


More information can be found within our Configuring Ad Properties article.


Screens & Layers Panel

Screens & Layers provides a visual representation of the elements on the ad unit and the relative position of each of the layers for each screen contained within the ad unit.  Clicking any of the layers will highlight that element on the stage.  Clicking any of the Screen tabs will change the builder to that screen.

More information can be found within our Screens & Layers article.

Screens-Layers add Add a new layer
preview Layer visible
hide Layer invisible
animate Layer contains an animation
delete Delete layer


Animation Timeline

The animation timeline provides a visual representation of any animation that may be applied to an element on the stage. 

More information on adding Animations can be found within our Animations article.


Design Panel

By default, all ad units are created with a white background and no border. Many of these options will apply to selected images, objects, and components on the stage, however, if no object is selected, or the user clicks outside of ad the unit on the stage area, the panel will display the "Design" settings of the ad unit as a whole. More information on this can be found within our Configuring Ad Properties article.