Understanding third-party tracking

Looking to add Third Party trackers?  This article will walk you through adding click, impression, engagement (for Video and Slideshows), and viewability (DoubleVerify and MOAT) tracking to your ad unit. 

*  Update your 3rd party trackers from within the Campaign Manager not in the Builder.  Once you have the ad in a placement in a campaign, you would replace your default url placeholder and any other urls/placeholders with a tracker/or url update.  Everything you do in the campaign manager will override the builder (trackers will not show in the builder - as this is 1 creative unit in the builder - this allows you to use the same unit multiple times in a campaign with multiple tracking).  You can Preview each ad from the Campaign Manager by clicking on the magnifying glass icon to the right of each ad to check.  Trackers will also show in the Excel Tag Export sheet in the Tracker Tab.

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Open your doc with trackers.

Note:  If you are copying/pasting from an excel worksheet, be sure you are actually clicking inside the Excel box and selecting/copying the Click URL and Impression trackers.  You will just need to copy the tracker, not the wrapper.  For Video/Slideshow engagement tracking, follow the instructions from the 3rd party (which url to go with action, i.e. Play button, mute, etc.)

To test that you have selected the clickurl, copy/paste it into a browser and it should go to the live landing page.  To test that you have selected the impression url, copy/past the actual impression url into any browser and it should go to a 1x1/you will see in browser tab: 

Example of DFP impression tracker (highlighted in red and between the IMG wrapper and quotation marks) - *All tracking/vendors vary/may need to ask for clarification:

<A HREF="https://ad.doubleclick.net/ddm/jump/N3577.1111111ADV.COM/B9428917.134597652;sz=1x1;ord=[timestamp]?">

<IMG SRC="https://ad.doubleclick.net/ddm/ad/N3577.1111111ADV.COM/B9428917.134597652;sz=1x1;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?" BORDER=0 WIDTH=1 HEIGHT=1 ALT="Advertisement"></A>

  

How to Add Tracking in the Campaign Manager:

Go into the campaign you are looking to add a tracker to its ad units.  Click the 3 dots to the right of the Ad (be sure you click at the Ad level):

Upon clicking the 3 dots, the below dropdown will appear – select “Add Third Party Tracking”:

The following screen will appear:

 

How to add Click URLs:

Any Click URLs you’ve added in the builder will automatically populate on the first tab – under Click URL.

Click the Click URLs tab and then click within the “Click URL” field to change the current url to your tracker.  Click the “Open In” drop down if you want to change/have the url open in either a New Tab or Same Tab:

After:

*  Replace any urls that have populated with the appropriate click tracker (any clickthrough urls you put in the builder on a hitbox, image, slideshows, etc. automatically populate here).  Once done, Click Submit – or, you can now add other trackers (Impression, Engagement, Viewability). 

**  If the clickthrough url is incomplete/extra characters - a red prompt stating "Invalid click URL" will appear.  The platform will not allow user to move on to placing other trackers until it is corrected:

Test urls by clicking the Preview Icon  next to the ad within the Campaign Manager.

Helpful Hint:  You can add as many Click Urls, Impression, Engagement and Viewability Tracking as needed per ad before hitting the Submit button in the bottom right corner.

*For a Slideshow Build, if you left each slide's url as blank, it will default to the Default url you specified in the General Properties in the builder and will show in the Campaign Manager's Third Party tracking.  If you put in placeholder urls, these will show - you can update (or not) the same way as above by clicking within the Click URL field: 

 

How to add Impression Tracking:

Click the Impression Tracking tab.  If there is no Impression tracker currently placed, a notification will come up for you to “click” to add one (or click the “+” symbol top right).

Leave "Tracker Type" as "pixel" unless it is a DCM INS tag (* instructions for INS below - and more info here).  Copy and paste the Impression tracker into the “Tracking URL” input box (the description field is optional).

Click Submit in the bottom right – or, you can now add more tracking, Engagement Tracker, or Viewability Tracking.

 

* If you are placing a DCM INS impression tracker - select "INS" as the "Tracking Type":

Copy and paste the entire INS Impression tracker into the “Tracking URL” input box (the description field is optional).

 

Click Submit in the bottom right – or, you can now add more tracking, Engagement Tracker, or Viewability Tracking.

**  If the tracker is incomplete/extra characters - a red prompt stating "Invalid Impression tracking URL" will appear.  The platform will not allow user to move on to placing other trackers until it is corrected:

 

How to add Engagement Tracking (For Ads with Video or Slideshows):

Click the Engagement Tracking tab.  If there is no Engagement tracker currently placed, a notification will come up for you to “click” to add one (or click the “+” symbol top right).

 

Select the Engagement Type (in this example, as the video in our creative is from Youtube – select this as the Engagement Type) UPDATE:  Naming conventions that were updated for Screens, hitboxes, etc. in the builder will populate here (also see Screen & Layers article here):

 

Next, Select the Action (AutoPlay, Play, Pause, Mute, Unmute and 1st, 2nd, 3rd, and 4th Quartiles - scroll down):

Be sure to scroll using the scroll bar to see all the different actions (Quartiles towards bottom):

 

Next, copy/paste the engagement tracker into the “Tracking URL” input box:

To add more trackers – click the “+” symbol and follow the same steps (example below shows trackers placed for the Youtube video’s Play, Mute, 3rd and 4th Quartiles – if client provides individual trackers:

UPDATE:  Have advertisers looking to track screen views? Just select your screen under Engagement type and set the action to "view screen" and enter your tracking URL:

 

Click Submit when finished OR continue to Viewability Tracking.

**  If the tracker is incomplete/extra characters - a red prompt stating "Invalid engagement tracking URL" will appear.  The platform will not allow user to move on to placing other trackers until it is corrected:

 

How to add Viewability Trackers (Adventive currently supports DoubleVerify, MOAT, & IAS):

Click the Viewability tab.  If there is no Viewability tag currently placed, a notification will come up for you to “click” to add one (or click the “+” symbol top right):

Select the provider from the dropdown (Adventive currently supports DoubleVerify, MOAT, & IAS).

 

Copy and paste the Viewabiity tracker into the “Tag" input box. 

For specific examples of each type of tag/what to paste, please see the Adding Viewability Trackers article

 

Click Submit to Save.

 

*  If an invalid url is placed, you will see a Red warning stating "Invalid Click Url", or "Invalid Impression URL", or "Invalid Engagement URL", or “Invalid Viewability URL” depending on which tab you are in.

 

If this is an update to an existing campaign, be sure to Republish  the campaign.  Adventive embeds 3rd party trackers in the actual ad code (vs appending to the end of the tag), allowing you to update or add tracking at any time without generating new tags or retrafficking. 

Click the republish icon at the top of the page to republish all ad units that have been updated.

Alternatively, click the republish icon next to the individual ad line items to republish just that particular ad unit.

 

Updating Trackers/View Trackers:

To make updates to Third Party trackers/or to view, you can re-select “Add Third Party Tracking" next to each ad and click within the field for the tracker you want to change or view:

For Bulk Viewing - when you export tags as an Excel file, there will be a tab at the bottom of the Trafficking Sheet downloaded file called "Tracking" which will show each ad's corresponding trackers: