Trafficking Adventive Tags

This article will walk you through the process of trafficking exported ad tags within your first party ad server.

  1. Once you have followed the steps within our article Exporting Ad Tags, you will receive your downloaded/emailed Trafficking Worksheet with your Adventive ad tags, formatted for your specific ad server. See example below, formatted for Google Ad Manager:


  2. Double click into the field titled "Javascript Tag" and select the ad tag. 

    * Note - When copying tags from this spreadsheet, be sure to click inside the cell and highlight the text you want to copy.  See below:


    * Copying an entire cell, rather than the text within it, may cause some applications to add extra quotation marks around the tags, causing them to function incorrectly.

  3. Once you have copied the Javascript Tag from this field, you can insert into your ad server as a Third Party creative.

Additional Notes

There are 2 tabs within the Trafficking Worksheet: Trafficking and Tracking.

  • Trafficking Tab:  Shows the site, placement, ad name, size, and tag.
  • Tracking Tab (if Third Party tracking was added):  Shows the site, placement, ad name, tracking type, report label, action, and url tracker.


Third-Party Tracking Macros
If your first party ad server does not provide tools to integrate third-party tracking macros, they can be added just after the closing script tag </script>.


Google Ad Manager

Information on inserting your exported Javascript tag into Google Ad Manager can be found within the following knowledge base articles:

Trafficking Ad Tags with Google Ad Manager

GAM: Trafficking in Friendly iFrames

How to Serve Out-of-Page Ads in Google Ad Manager