Engagement tracking

How to add Engagement Tracking

Go into the campaign you are looking to add an engagement tracker to its ad units.  Click the 3 dots to the right of the ad (be sure you click at the ad level):

Upon clicking the 3 dots, the below dropdown will appear – select “Add Third Party Tracking”:

The following screen will appear:

Click the Engagement Tracking tab.  If there is no Engagement tracker currently placed, a notification will come up for you to “click” to add one (or click the “+” symbol top right).

Select the Engagement Type (in this example, as the video in our creative is from Youtube – select this as the Engagement Type) UPDATE:  Naming conventions that were updated for Screens, hitboxes, etc. in the builder will populate here (also see Screen & Layers article here):

Next, Select the Action (AutoPlay, Play, Pause, Mute, Unmute and 1st, 2nd, 3rd, and 4th Quartiles - scroll down):

Be sure to scroll using the scroll bar to see all the different actions (Quartiles towards bottom):


Next, copy/paste the engagement tracker into the “Tracking URL” input box:

To add more trackers – click the “+” symbol and follow the same steps (example below shows trackers placed for the Youtube video’s Play, Mute, 3rd and 4th Quartiles – if client provides individual trackers:

UPDATE:  Have advertisers looking to track screen views? Just select your screen under Engagement type and set the action to "view screen" and enter your tracking URL:

Click Submit when finished OR continue to add other tracking.

**  If the tracker is incomplete/extra characters - a red prompt stating "Invalid engagement tracking URL" will appear.  The platform will not allow user to move on to placing other trackers until it is corrected:

Helpful Hint:  You can add as many Click Urls, Impression, Engagement and Viewability Tracking as needed per ad before hitting the Submit button in the bottom right corner. 

If this is an update to an existing campaign, be sure to Republish  the campaign.  Adventive embeds 3rd party trackers in the actual ad code (vs appending to the end of the tag), allowing you to update or add tracking at any time without generating new tags or retrafficking. 

Click the republish icon at the top of the page to republish all ad units that have been updated.

Alternatively, click the republish icon next to the individual ad line items to republish just that particular ad unit.


Updating Trackers/View Trackers:

To make updates to Third Party trackers/or to view, you can re-select “Add Third Party Tracking" next to each ad and click within the field for the tracker you want to change or view:

For Bulk Viewing - when you export tags as an Excel file, there will be a tab at the bottom of the Trafficking Sheet downloaded file called "Tracking" which will show each ad's corresponding trackers: